• 23.5M

  impressions in 48 hours

• 100+

  Creators activated

Proving the power of creator-led storytelling with its Privacy Display campaign, then extending that momentum through Galaxy Circle, its MENA-wide creator program

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 22.7M

  video views of #sailingwithvirgin

• 696%

  increase in TikTok-referred traffic to website

• 1,103

  creators participated

Bringing 1,000 creators "on board" to create a cultural moment

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• 92%

  sell-through rate (7 days)

• 64%

  total orders (48h)

• 5%

  return rate

Learn How Tu Clothing Achieved Record-Breaking Sell-Through Rates with TikTok Shop

• 2X

  Higher ROAS than standard Web conversion

• 1M+

  Engagements

• +30%

  above benchmark VTR15'

Air Arabia becomes the first airline globally to pioneer Ai-powered Travel Ads with Smart+ and scale Gen-Ai creative personalization across 12 markets in its global marketing campaign.

• +20.5%

  incremental lift in sales

• +13pp

  incremental lift in ad recall

Lacta's strategy to sell more – and measure – at Easter with TikTok

• -35%

  Cost per Complete Payment vs Product Sales manual campaigns

• +57%

  ROAS vs Product Sales manual campaigns

• +11.9%

  rel. Lift on Complete Payment

Boost ROI, cut costs & prove incrementality with AI-Powered Creativity

• 3.8m

  users reached

• 28.6m

  impressions

• 1.75€

  CPM

Increasing product awareness with strategic ad creatives

• 701k+

  users reached

• 29.5%

  increase in ROAS vs previous campaign

• 16%

  decrease in CPA vs previous campaign

Using tactical ad formats to deliver high conversions for a seasonal campaign

• +61M

  Video Views

• 4.7%

  Engagement Rate

• 543

  Videos Created UGC

Sparking Connection Across Generations with Liverpool and TikTok’s Branded Mission

• 9.7pts

  lift in purchase intent

• 8.2pts

  lift in favorability

• 12.3pts

  lift in "Brand Love"

How a high-impact strategy helped Huggies boost brand building with TikTok